Our expert research & insights

84% of event planners book with whoever responds first. Hotels using AI for MICE RFP handling are closing 40% more group business on the same volume—without adding headcount. Here's the playbook.

Marriott has 228 million loyalty members and still can't remember your name. Independent hotels with AI-powered guest data can out-personalize any chain program—and drive more direct bookings doing it.

Your Google ranking just became less valuable. AI assistants are replacing traditional search for hotel discovery—and hotels that don't adapt their marketing will become invisible. Here's how to fix it.

Hotels are leaving $8,400 per occupied room in annual upsell revenue on the table. AI changes that—driving conversion rates from 4% to 22% without annoying your guests. Here's the full playbook.

Your PMS isn't neutral. It's either generating revenue or costing you money. Here's the real ROI of AI-integrated property management—with numbers every hotel operator needs to see.

The fear that AI will strip the warmth from luxury hospitality gets it exactly backwards. The properties winning right now are using technology to be more human — not less. Here's how.