Our expert research & insights

Most hotels are leaking money silently. AI shines a light on waste that traditional reports never catch.

You don’t need to “declare war” on OTAs—nor should you. But AI now gives hotels the ability to win more direct guests by being faster, smarter, and more relevant at every stage of the booking journey.

Front desks get blamed for everything. AI can quietly remove most of the friction — not by replacing the human welcome, but by removing the repetitive tasks that slow staff down and frustrate guests.

Staffing constraints aren’t going away. Here’s how AI helps hotels protect service, elevate the guest experience, and reduce burnout—without replacing the humans who matter most.

Hotels aren’t failing at AI because the technology is bad—they’re failing because they approach it backwards. From chasing shiny tools to ignoring change management, here are the most common missteps hotels are making right now and exactly how to fix them.